To start creating my own type I researched hand drawn style script fonts for inspiration. I found these on Dafont and were fonts such as Honey Script, Mathilde, Cheddar Jack and Joe hand.
My brand logos name is Drizzles. Therefore with ink and a dip pen I created a variety of different ways that I could write Drizzles so that I could choose and swap what letters to use so to have the prefect font. I was determined to get a perfect font that I felt would look good on the bars, appeal to the target audience and look like a high market product, therefore to achieve this I created 3 pages of the writing so to make sure I had one to use.
As you can see below I am changing the original 'les' for a different one as i felt the second looked better and fitted in with the rest of the font. I did this for a range of my types so to ensure I had a number of fonts that I could possibly use for my chocolate bars.
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