Brainstorming

To come up with a brand name for my product I started writing down words that were associated with chocolate. I started with a variety of categories, E.g. adjectives, sounds, intensifiers; this was so I could come up with a range of words and choose one that was original and stood out. This method was successful and I have now chosen the name Drizzle to be the brand name of my chocolate packaging.

I then focused on the description section of the chocolate bars, which is where the flavours and information would be told. I created a brain storm to gather adjectives, verbs and other descriptive words so to look at when writing the description to make it interesting and appealing to the audience. A well written, catchy and interesting description of the bar and its contents will encourage customers to buy it because of the appealing adjectives, E.g. Gooey, Rich, Smooth. These entice customers to buy it a it makes the bar sound exciting and delicious, therefore a good description is essential to informing customers about the contents and enticing them to buy it.

I then had to decide the flavours of my three chocolate bars, which have cocoa beans based from countries like Africa, Asia and Australia. To do this I created a brainstorm of flavours and ingredients that could possible be included in the bars. For the bars I decided I wanted different flavours than normal to highlight the uniqueness of the chocolate bars and emphasise the high market aspect. For example, with the Asian Cocoa bar, I decided a Spiced Chilli flavour would be perfect. Asia is famous for its many spices and herbs, therefore I chose a Spice Chilli flavour to continue the Asian theme and give customers a taste of that country. Also for the African bar I decided to have a fruit as the flavour to highlight Africa's tropic country and the banana is also mainly grown in Africa. Instead of just having banana flavoured chocolate, I have the idea of adding gooey toffee to it as well so it create a 'Banoffee' bar which is more flavoursome, unique and exciting. Finally for the Australia bar I will be using one of the flavours out of Blood Orange, Coffee or Honeycomb. This is to continue with the theme of unusual and different flavours so that they stand out on the shelf.