New Design

Here is the final packaging design for my chocolate bars. However, after reviewing the piece I decided it needed some refinement. This was due to the description box being too harsh and blunt on the design, which is caused by the sharp edges and corners of the white box. I also felt that the elements such as the product description and the design element of the flavours did not create enough contrast due to them being a similar size. Another element I was not happy with was the main design which features animals and objects relating to the chosen countries culture. I decided this needed changing due to them not filling the package enough and the symmetry was too clean cut, so felt it needed to be a bit messier.

For the description box I experimented with using the frayed edges of paper. This was to create a softer edged border so that it wasn't so sharp against the design. I think this worked really well as it wasn't too messy and did not distract from the design, however still stood out on the package. I also experimented with making the description bigger so it was more readable for customers and just had one of the flavours by both sides of the product name.

Even though I was happy with the soft edged paper border, I still was not happy with the placement of the flavours as they still did not create enough contrast. I made the flavours huge so that they overlapped the description box.

I then placed these behind the description box layers and reduced the opacity. This ensured they were still visible and recognisable as the flavours. This method create a huge contrast and also added detail to the description box, doing so without distracting from the design too much due to the opacity being low.

I then shaped of the flavours so they were kept inside the description box to ensure professionally and to be neat.

To ensure the product name stood out on the design as being one of the key elements, I added a stroke around the name. This stroke was white so to contrast against the black font, but to also stand out against the flavour background as this was not white anymore. 

I deleted all the designs so to proceed to add them back in but in a different, busier order and to create more contrast with size.

I started to build up the design by adding big drawings which contrasted against different, smaller ones of bright colours.

Here is the full design below. I think this is a much better design due to the description box being less harsh but still standing out due to the size. Also the bigger font size encourages the information to be easier to read for customers. The stroke and larger font size ensures the products flavour name is the key element of the design, so therefore creating a hierarchy which this element is at the top of. This is due to customers needing to know what the flavour is as soon as they seen the bars, which will encourage them to buy it. The quicker and easy it is for customers to find out information, the more likely they are to buy it.

I proceeded to use this same method on each of the three bars. All three of them are now more effective due to more contrast being created, information is easier to read and the design itself is more eye catching and busier, making it more aesthetically pleasing. I am really happy with these new designs as they are unique, original and fulfil the purpose.