Final Piece - Asian Inspired Bar (Spiced Chilli)

The packaging will feature drawings related to the country. I started by sketching drawings that could feature on the design of the chocolate packaging. I researched Chinese and Japanese art for inspiration on what to draw and drew a range of animals, objects, plants and symbols that could be linked to Asia's culture. This also includes alot of floral elements, shades of red, Chinese dragons and lanterns. Even though this may seem very stereotypical, these objects are associated with Asia's culture. Therefore people will be able to recognise that this bar is Asian due to the drawings on there which we quickly link with Japan and China. 

These drawings were scanned into Photoshop so that I could edit and colour them to be used on the package. Due to the drawings being placed on a dark background, I chose bright and vivid colours to ensure the product will stand out on the shelf because of the contrast in colours. In Asia's culture red is related to being good luck. Therefore I ensured I used predominately reds, yellows and pink so to make the drawings look Asian styled. I coloured the drawings in colour that matched some of the objects, e.g. the lanterns, bamboo and peaches are colours that they are in real life so to make them realistic. On the other hand I also coloured in objects that were in unrelatable colours, e.g. a colourful dragon and red fish. This is so to make the design vibrant and eye catching to appeal to customers so that they buy the product and ensure the product stands out on the shelf among its competition. I also experimented with colouring the drawings with solid colours. However this did not look effective on the black background, so therefore stuck to colouring the lines. 

I coloured in the lines by clicking 'command' over the white box next to the layer. This proved to be a lot more effective on the design. As you can see below i have coloured in the lines of the drawings. They can now be copied and pasted directly onto the document.

I copied and pasted the drawings and made each one opposite so that the design was mirrored on the packaging. I decided to mirror the drawings so the design had a certain structure and was not haphazard and messy. This prevents the design from being too distracting off the vital information, as my bars as high market so are not busy and disordered.

Here is the description box that I had previously made. For more information on why I chose certain details and how I made them see the post 'Description Boxes'.

Below is the final piece showing the asian style drawings which are against a black background. On each bar I wrote the name at the bottom so to show which country the bar is inspired by. I used the same script font for "Asian" and the same serif font for "inspired". This was done to create a sense of continuity. However to make them slightly different I capitalised 'Asian' to make the country it was inspired by eye catching to customers. I also used kerning on the word 'inspired' to make it stand out and create a contrast on the piece. These bars are inspired by countries due to the cocoa beans to make the chocolate coming from the said country. Also the flavours are linked to the country. I chose to have the flavour 'Spiced Chilli' due to Asia being widely associated with spices and herbs. This is because herbs and spices originated from here from Asian countries developing the spice trade.