Final Piece - Australian Bar (Blood Orange)

To create the design I started by sketching drawings that could feature on the design of the chocolate packaging.  I researched aboriginal art for inspiration on what to draw and drew a range of animals and objects that could be linked to Australia's culture. This also included Australia's art style of dotted drawings. I ensured to include this as well as layering lines to achieve the aboriginal art style drawings. This will add character to the designs and ensure that customers can recognise the designs with being Australian themed.

I then scanned these into Photoshop so I could colour them in to be used on the packaging designs. Due to the drawings being placed on a dark background, I chose bright and vivid colours to ensure the product will stand out on the shelf because of the contrast in colours. This also represents Australia's wild culture and vibrant wildlife. I coloured the drawings in colour that matched some of the objects, e.g. the turtle and crocodile are green so to make them realistic. On the other hand I also coloured in objects that were in unrelatable colours, e.g. a yellow kangaroo and purple snake. This is so to make the design vibrant and eye catching to appeal to customers so that they buy the product and ensure the product stands out on the shelf among its competition

Here is the description box that I had previously made. For more information on why I chose certain details and how I made them see the post 'Description Boxes'.

Once I had created the description box I started creating the design on the bar. I copied and pasted the drawings and made each one opposite so that the design was mirrored on the packaging. I decided to mirror the drawings so the design had a certain structure and was not haphazard and messy. This prevents the design from being too distracting off the vital information, as my bars as high market so are not busy and disordered.

Below is the final piece showing the aboriginal style drawings which are against a black background. On each bar I wrote the name at the bottom so to show which country the bar is inspired by. I used the same script font for "Australia" and the same serif font for "inspired". This was done to create a sense of continuity. However to make them slightly different I capitalised 'Australia' to make the country it was inspired by eye catching to customers. I also used kerning on the word 'inspired' to make it stand out and create a contrast on the piece. These bars are inspired by countries due to the cocoa beans to make the chocolate coming from the said country. I chose 'Blood Orange' as the flavour for the bar, due to oranges being widely grown in Australia.