Redesigned Logo

Below is the old logo design that I had created. After putting it on the packaging I did not like the gradient, type I had chosen or the unequal space that was created in the shape. Due to the shape being a circle the type does not fill it fully. This is because the 'D' is the biggest character in the word and the rest of the word is quite small making it look uneven and not aesthetically pleasing.

Therefore I went back to my ideas page and chose a new shape. I chose a longer rectangular/ oval style shape as my brand name is quite long so this shape will be a better match for it. However to make the shape more exciting I added curves and points to make the shape look sophisticated and high market. 

To create the typeface I wanted I printed off a typeface I liked and inked over it. The font is called 'Cheddar Jack' which is the script font I have used on my piece. Therefore this ensures the piece does not look unprofessional with too many fonts everywhere. 

I then began to create my logo in Photoshop. I create a similar shape to one that I drew and chose a white border against the brown shape. This creates contrast and frames the logo to make it stand out and highlight that it is an important element on the piece. To add detail I added dots around the edges.

However I still felt the logo was plain and uninteresting with having a plain brown background. Therefore to make it more appealing I added dark brown lines in a diagonal crossed pattern. This makes the design appealing, detailed and interesting to look at whilst having a subtle enough design to not distract from the brand name and other information.

I then scanned in the type I had inked and used the invert tool to turn it white. As having white writing will ensure the name stands out against the dark background so that it is eye catching and customers can recognise the brand instantly.

To add character and detail to the logo I decided to add another word to make it more interesting. I chose the word 'CHOCOLATIER' which sounds formal and refined so linking in with my high branded product. I chose a sans serif font for this to create a nice contrast on the design and also on the package a sans serif has not been used therefore using this will look effective and will not look too overcrowded with similar fonts. I also capitalised 'CHOCOLATIER" to have a contrast between the two fonts and add a sense of class to the design. The colour of the word is the same as the colour of the dots, this was so to create a sense of continuity on the design. To ensure a good deal of contrast was created I made the brand name 'Drizzles' a lot bigger than 'CHOCOLATIER' so to emphasise which was the more important information.