Description boxes - Final Piece

To create the description boxes for my chocolate bars I started by choosing the flavours for each bar. I decided on Spiced Chili for the Asian inspired bar, Banoffee for the African style one and Blood Orange for my Australian themed bar. I then wrote descriptions filled with creative emotive language and adjectives that are appealing to the customers when reading this. This is to to entice them to buy the product due to the attractive and delicious descriptions.

To add character to the boxes I scanned in the drawings and coloured them in Photoshop. I will create a pattern with these ingredients that match the flavour of the bar, e.g. the red and green chilis will only go on the bar that is flavoured with spiced chili. This is so the customers can not only read what flavours the chocolate is but also see them. Making the bars playful and fun. 

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I created a white description box to contrast against the black background. This ensures the description of the product stands out so a hierarchy is created on the design, meaning your eyes will land their first. Which is essential so customers understand what the product is straight away

I then added my logo to the top of the box. This highlights that it is the logo, as the name is clearly displayed at the top of the box, which is where your eyes will travel first. Also this is a convention of chocolate packaging to usually add the logo of the product at the top of the design.

After adding the logo I created the title using a script font called 'Cheddar Jack', which I found off a website called Dafont. I felt this adds class to my design and matches the high brand market which I want my bar to be in. I contrasted this with a serif font as these are easy to read when it is a body of text, therefore making it easy for customers to understand what the product is quickly. I used the same fonts for all three bars to create a sense of continuity and link them together.  Using the ingredients I had edited and coloured I created a line across the middle of the bar separating the title from the description. This adds a splash of colour to the design and subtly separates the different information. I did this for each bar and added the drawn ingredients to the matching flavour.