Final Piece - African Bar (Banoffee)

To create the main design that will feature on the front of the package I started by  drawing a variety of objects that related to Africa. I researched pictures of african animals, art, plants and masks for inspiration on what to draw so that the packaging could be linked to Africa's culture. I drew basic drawings of animals however started another page and drew more detailed examples. This will add character to the designs and ensure that customers can recognise the design with being African themed.

I scanned these into Photoshop so that I could edit and colour them, to then be used on the packaging designs. Due to the drawings being placed on a dark background, I chose bright and vivid colours to ensure the product will stand out on the shelf. The bright colours also represents Australia's wild culture and vibrant wildlife. I coloured the drawings in colour that matched some of the objects, e.g. the turtle and crocodile are green so to make them realistic. On the other hand I also coloured in objects that were in unrelatable colours, e.g. the kangaroo being yellow and the snake being purple. This is so to make the design vibrant and eye catching to appeal to customers so that they buy the product and it ensures the product stands out among its competition. 

Here is the description box that I had previously made. For more information on why I chose certain details and how I made them see the post 'Description Boxes'.

Once I had created the description box I started creating the design on the bar. I copied and pasted the drawings and made each one opposite so that the design was mirrored on the packaging. I decided to mirror the drawings so the design had a certain structure and was not haphazard and messy. This prevents the design from being too distracting off the vital information, as my bars are high market so are not busy and disordered.

Below is the final piece showing the african style drawings which are against a black background. On each bar I wrote the name at the bottom so to show which country the bar is inspired by. I used the same script font for "AFRICAN" and the same serif font for "inspired". This was done to create a sense of continuity. However to make them slightly different I capitalised 'AFRICAN' to make the country it was inspired by eye catching to customers. I also used kerning on the word 'inspired' to make it stand out and create a contrast on the piece. These bars are inspired by countries due to the cocoa beans that make the chocolate coming from the said country. Also the flavours are linked to the country. I chose bananas for Africa as this fruit is widely grown and it is a tropical fruit, therefore is easily relatable to this country. I then added toffee with the banana to make the flavours interesting and unique.